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Lunch and Learn Series: Type Part Two

We teamed up with the fine people at Torx Media for a monthly Lunch and Learn series in Suite 200. Just like Keynote slides and Jojo’s buff chick pizza, we go great together, and decided to share the fun on our blog!


In part one of our type series Megan explored the rich history of type. For part two, Brent got into the practicalities of using it. You don’t have to be a wizard: a basic understanding of typographic principles can dramatically improve your communications!

There’s a good chance that you work with letters on a regular basis, even if you’re not a designer. Whether you’re writing your autobiography or creating a powerpoint presentation, here are 10 simple rules you can follow to make your documents sing.

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Be careful not to exhaust your reader’s eyeballs! Too short of a line and a reader’s train of thought is unnecessarily  interrupted. Too long and the eye has trouble finding where the next line begins.
Continue reading Lunch and Learn Series: Type Part Two

Lunch and Learn Series: Type in Two Parts

We teamed up with the fine people at Torx Media for a monthly Lunch and Learn series in Suite 200. Just like Keynote slides and Jojo’s buff chick pizza, we go great together, and decided to share the fun on our blog!


Megan kicked off our design team’s two-part presentation with an abridged history of typography, à la Mean Girls. Here are the highlights.

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Meet Johannes Gutenberg. We hear his beard is insured for $10,000. Gutenberg built a press and invented movable type. Movable type is what distinguishes typography from everything that came before it (think hieroglyphics and illuminated manuscripts). Then Gutenberg used his big ol’ brain and his beard full of secrets to print the first book, the Gutenberg bible.

 

Before the press, your basic 200-page book required four to five months of labor by a scribe. Gutenberg’s letterforms were based on this kind of penmanship and we call the style blackletter today.

Continue reading Lunch and Learn Series: Type in Two Parts