Randall Branding Agency, Author at Randall Branding Agency

Randall Branding Agency

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C&F Bank chooses to partner with Randall Branding

C&F Bank Logo

We’re proud to announce that we’ll be partnering with C&F Bank on developing a communications audit as well as refining their brand messaging and visual guidelines. The goal of the audit is to ensure that there is a consistent perception of C&F Bank, both internally and externally. Once the discovery and strategy phases are completed, Randall Branding will assist C&F Bank in updating communications tactics so that they live true to the brand. C&F Bank currently operates 26 branches across eastern Virginia.

Web Design: The Myth of “The Fold”

Web Design, The Fold

You may have heard that it’s important to keep everything “above the fold” in your website’s design. Well, despite advancements in flexible LCD screens, you still can’t fold your website up (yet). So what exactly is “the fold” and is it something you should worry about in your web design?

Where did it come from?

The term “the fold” originates with newspapers.  Newspaper publishers would try to include their catchiest headline and flashiest photo “above the fold.”  That is to say, the part of the front page that was visible when the paper is folded and displayed on a news stand.  In the early days of the internet, this terminology was used in web design to reference the area of the website visible when it first loaded.  During this era, it was also a trend that most computer applications displayed all of the important on the screen, all the time. Because of this, scrolling itself was a fairly foreign concept to early web users.  

Why it stuck.

Whereas newspapers used the “above the fold” area to entice viewers to open the paper and look further, web designers sought to cram literally all of their website’s content into this space. Their fear was that the user would never think to scroll and discover the content below.  While few websites today seek to keep all content “above the fold,” the notion of placing all pertinent information in this area has largely stuck. It is the case, however, that research widely disputes this “rule.”

The facts.

While the internet may still be young in years, it’s prevalence in our daily lives has meant that we’ve had to rapidly adapt to its conventions.  Simply put, we all now know how to scroll.  Not only do we know how, but we do it without even thinking about it.  In fact, a study from Chartbeat that analyzed data from 25 million browsing sessions across the web discovered that many visitors actually begin scrolling before the page even fully loads.  We are so familiar with scrolling that in July 2011, Apple nixed scrollbars from the interface of OS X.  They were confident that users would intuitively scroll for more information– even without a visual clue to do so.  People often will say that they don’t want to scroll for content when directly asked, however in usability tests, users don’t even notice whether a website requires scrolling or not.

With scrolling being just as familiar as opening a newspaper, websites might be wise to return to the strategy of those “above the fold” newspaper layouts.  By exchanging a crowded and content heavy “above the fold” space for a snazzy headline and eye catching photo the user will be eager to learn more about you.  Eye tracking software has even shown that layouts featuring less content “above the fold” encourage visitors to explore below.  The more your user explores, the more likely they are to see more content than could ever be fit “above the fold.”

Now.

Of course the entire concept of “the fold” is only relevant if you know where the fold is.  In the early 90s, computers weren’t vastly different and you could be certain that a large majority of viewers would be visiting on a similar-sized screen at a similar resolution.  Today, screen sizes and resolutions vary wildly among desktop computers, let alone laptops, tablets and phones.  While responsive web design can make websites appear beautifully across all of these platforms, the variety makes it impossible to say with any certainty where the elusive fold will appear on each device.

The biggest take away here is that, in the world of modern web design, don’t spend time worrying about the fold.  Give your content room to breathe.  If it’s clear and compelling, your website’s visitors will happily scroll or swipe their way through it.

 

Randall Branding wins bronze, silver and gold at the 2016 Richmond Show

Richmond Show Team Photo

The Randall Branding Agency was honored with three awards at the 2016 Richmond Show presented by the Advertising Club of Richmond on April 7, 2017 at The Renaissance in Richmond, VA. The advertising and branding agency, also located in Richmond, won bronze, silver and gold cannonballs for three different clients, including River Run Dental, Duck Duck Eggs, and Shockoe Showdown.

The Randall Branding Agency was awarded a bronze cannonball in the Interactive genre of the Richmond Show for a new website designed for state-of-the-art dentistry practice, River Run Dental. Their second award was a silver cannonball received in the Design genre for a packaging design for Duck Duck Eggs, a local company providing high-quality duck eggs to grocery stores. The big win for the night was for the brand identity system created for Shockoe Showdown, a charitable ping-pong tournament in the Shockoe Bottom area. The Randall Branding Agency won a gold cannonball in the Design genre of the Richmond Show for their work on Shockoe Showdown.

The Richmond Show is the Advertising Club of Richmond’s annual event where the club’s coveted cannonball awards are given to local agencies and studios for standout work in advertising, design, interactive pieces and production work. The Randall Branding Agency was happy to connect with other creative agencies during the show and looks forward to continuing their relationships with their clients while creating more cannonball-worthy work.