Our Process | Randall Branding Agency

Randall Branding Agency

Here’s how we build your brand.

Branding can seem complicated and mysterious, but at its root it’s about identifying who you are and what makes you different. Our process can inspire action, drive growth, and help your business reach its full potential.

1

Discovery

Research involves figuring out where you are, where you want to be, and how to get there. We’ll help you discover what you do best, how people are finding you, and what speaks to your audience.

The most successful brands are built from the inside out. We analyze internal and external data, determine the current state of your brand, and fix what needs fixing.

We’ll establish where you stack up next to the top competitors in the market and pinpoint what makes you or your services unique.

We carefully conduct internal and external analysis, identifying areas where your brand is strong, while also exposing the areas that need fine-tuning.

Discovery
2
Strategy

Strategy

We create a strategy that aligns with your company’s objectives and budget. Our focus is on increasing your brand’s recognition and customer engagement. We analyze every aspect of your industry and apply our expertise to drive results.

What is the key idea that sets your brand apart? Answering this fundamental question will help us lay the groundwork for key brand components, such as the vision, mission, personality, values and voice.

It might be necessary to define your Brand Architecture if there are several brands within your company. We’ll determine the right relationship between your brands, and help you build one, some, or all of them.

Your audience needs to easily understand who you are and what you are not. Together, we’ll determine what’s at the heart of your brand, and clearly convey this to your audience in a bold, memorable way.

For your branding triumph, your messaging should communicate what makes your brand unique and why it matters. Essentially, we’ll articulate why you’re better than the other brands.

3

Creative

From websites and videos to campaigns and copywriting, we build a story that will resonate. We help you understand which combination of digital and traditional channels will help you reach your objectives.

When people think of your brand, your name and logo are typically the first things that come to mind. When carefully planned and designed, your name, logo, and colors will resonate with your best potential customers.

A distinct visual style creates personality and helps brands stand out from the crowd. The look and feel of your brand can include: logo, color palette, typography, packaging and marketing collateral, photography treatments, graphic elements, and layouts.

When establishing your brand personality, how you talk about your business is just as important as the colors you choose.

  • Advertising Campaigns
  • Packaging
  • Merchandising Solutions
  • Print Collateral
  • Tradeshows & Events
  • Business Stationary
  • Email Marketing
  • Social Media
  • Direct Mail
  • Outdoor
  • TV & Video
  • Signage
Creative
4
Performance

Performance

A campaign’s success requires constant attention once it’s in motion. It’s the checks and balances, the monitoring and “adjusting as necessary” that keeps a brand successfully positioned.

Brand Suitcase is a digital platform that you can share with your staff and vendors. It will feature all of your assets, rules on how they should be used, and files for downloading. Unlike traditional brand guidelines shared as a PDF, your Brand Suitcase will live online so you can access it anytime, anywhere, with any device thats connects to the internet. Plus, you will no longer have to worry about outdated guideline documents being referenced — all updates and changes will be instantly reflected online.

You’ve just spent months branding or rebranding —don’t squander the opportunity to control the introduction of your brand. We make sure everything is in line for your launch, controlling how your unveiling takes place and ensuring everything aligns with your goals.

Performance tracking methods, such as A/B testing, Google Analytics and Webmaster Tools are used to measure brand awareness, perception, and favorability. The metrics tell us where your visitors are coming from, the keywords they’re using to find you, and what methods are generating the most sales. We develop strategy based on user behavior that will grow your business.

Project manager and designer talking

Interested in working with us?

We’d love to meet you.