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Supercharge Your Website With a Solid SEO Strategy!

SEO Strategy

Search engine optimization (SEO) is a game that’s all about staying one step ahead of your opponents. One of the best ways to accomplish this is to be aware of how search engines are changing, and adjust your content, digital marketing and SEO strategy before your competitors have a chance to catch up. So let’s learn about some trends we’re seeing!

1 Increased Adoption of Accelerated Mobile Pages

Initiated this year, Accelerated Mobile Pages or AMP is one of the major projects that Google aims to utilize to improve the performance of the mobile web—which historically did not offer satisfying experience to many users.

And since it implementation, many SEO have started giving more effort to improve their site’s loading speed on mobile devices.

Google uses a streamlined version of HTML, CSS, as well as a Google-cached version of the website to

Make a page load 30X faster and use 8X fewer data than non-amp pages (which takes an average loading time of 22 seconds)

Google has already favored sites who have opted to AMP by giving them disability in a carousel and a small “lightning bolt” icons to let the user know a page is AMP of not.

And people want their content delivery in a lightning speed nowadays, AMP will certainly gain more importance this coming 2017 and beyond.

2 Denser, Quality Content

People, as well as search engines, have witnessed a lot of content in the web that keeps talking about the same topics repeatedly by changing some of the words and structure used in the previous articles.

Many content marketers have then produced thousand-word articles and guides to make their content more credible to read, but forcing people to read it throughly to understand the topic very well.

Because of this problem, many SEO experts say that content density will become a major standard amount content marketers this coming year.

Instead of using the amount of words used “per word value” will gain more traction

as the key metric for measuring the actual value of the content.

This is critical in driving traffic to the site a lot of people now have a shorter attention span today than the last decade.

3 Machine Learning and Artificial Intelligence

The entrance of Google RankBrain in the search engine arena last year signifies a new age in SEO.

RankBrain serves as an extension of the Google Hummingbird to refine unconventional search queries.

And it’s been over a year since we’ve seen an update like RankBrain, it’s possible that Google will release more machine learning updates, or may even incorporate machine learning and artificial intelligence in other areas such data interpretation and marketing automation.

of the words and structure used in the previous articles.

Google RankBrain is currently in the 3rd spot for the most important signal in ranking

4 The Union of Personal Branding and SEO

We’ve been a proponent of personal branding as a core strategy for SEO for many years now. With a personal brand, you’ll have an easier time securing guest posts, building user trust, and driving more traffic to your website.

Personal Branding will gain more traction in SEO landscape this year

to help digital marketers to secure guest post, established a trust to readers, and drive more traffic to the website.

And though only a few websites are taking advantage of personal branding, it will also come handy this year since social media sites like Facebook continue to refine their algorithm to favor individual post over post created by business pages.

5 User Experience Optimization (UEO)

We are starting to see the user experience to gain more importance in the SEO landscape. As people are increasingly becoming more demanding in terms of the navigability of the website—especially on mobile,

User Experience Optimization is going to be an integral part of the overall SEO strategy

A satisfying user experience can immensely increase the time a user will spend on the website before they go back to the search results—called downtime—which is one important metric that impacts SEO.

This may either require few tweaks or total overhaul in the website, but overall, a website optimized for maximum user experience is one of the best ways to secure a decent spot in SERPs nowadays.

The SEO industry is always moving, so it pays to be aware of these evolutions. Contact us today to see how we can help your business get the most out of your web presence!

References:
https://searchenginewatch.com/2016/08/04/preparing-for-seo-in-2017-yes-its-that-time-already/
https://www.forbes.com/sites/jaysondemers/2016/11/09/7-seo-trends-that-will-dominate-2017/
https://blog.kissmetrics.com/get-started-using-schema/
http://digitalmarketingphilippines.com/google-amp-8-facts-you-should-know-infographic/
https://searchenginewatch.com/2016/09/06/google-experiments-with-new-desktop-serp-layout/
http://link-assistant.com/news/smx-east-2016-recap.html
http://searchengineland.com/google-reveals-20-percent-queries-voice-queries-249917

The Benefit of the Hard Refresh

You may have noticed that when you return to a website you’ve visited before, it loads a bit speedier than it did on your first visit.  This little boost is thanks to the power of caching. Caching makes commonly used websites load faster and use less bandwidth, but there are a few instances in which it can all lead to some pretty screwy behavior.  What is caching anyways?  Well, to answer that question, first you must understand what happens when you visit a website in your browser.

When you visit a URL, your browser sends a request to the server hosting that page and asks it to send you all the files associated with the URL you are visiting.  For modern websites, this frequently includes a lot of different files.  These files include (but aren’t limited to) the page itself, any images displayed on the page, at least one (and sometimes many) stylesheet and any number of javascript files.  As your browser downloads all these files from the server, some of them are saved onto an area of your computer’s hard drive called a “cache.”  The next time you visit that website, your computer will first look in its cache for a recent copy of the files the server is trying to send it.  If it finds some, it will load those directly from the hard drive, which is way faster than downloading a fresh copy of them from the server.

Unfortunately, when a site is being developed, the contents of these files are changing rapidly, and the cached files may no longer be the most up to date versions.  This can lead to pages displaying as outdated versions, or sometimes looking broken if old, cached files are loaded alongside other files fresh from the server.  To solve this problem, you can do a “hard refresh” (sometimes called a “force reload”).  A hard refresh forces the browser to load all fresh copies of the files from a specific page regardless of what it has in its cache.  If you’re viewing a webpage that is under development and things don’t look right, try a hard refresh first!

The steps to do a hard refresh vary depending on the browser and operating system you are using, but below are the keyboard shortcuts for the most common ones.

Chrome:

Windows: Hold down Ctrl and press F5

Mac: Hold down ⌘ Cmd and ⇧ Shift key and then press R

Mozilla Firefox:

Windows: Hold down Ctrl and ⇧ Shift and then press R

Mac: Hold down ⌘ Cmd and ⇧ Shift and then press R

Internet Explorer:

Hold the Ctrl key and press the F5 key

Safari:

To empty the cache, you need to turn on the Develop menu. Got to Safari > Preferences…, click the Advanced tab, and check Show Develop menu in menu bar.

Hold down alt and ⌘ Cmd, and then press E to empty the cache.

Hold the ⌘ Cmd key, and press R to refresh the page.

Before you go, download our PDF document outlining how to hard refresh!