A Small School for Big Change
Sabot at Stony Point School is a leader in the national movement to create education that is relevant and meaningful. They are in-tune with current neurological and educational research so that they can adapt to the needs of today’s students. With small, close-knit classrooms, Sabot is all about providing an environment that is nurturing and inspires curiosity.
With headlines like, “Guided by curiosity. Propelled by imagination.” Sabot’s visual identity felt disconnected from their philosophies. Much of their collateral, including their website, was monotone, outdated, and difficult to follow. Being so passionate about their approach to education, they were unhappy with this miss-portrayal.
Sabot believes that every child is unique and deserves to be heard. With this in mind, we knew it was important to create a brand that was own able and complimented by the small details. We accomplished this through the use of bright colors, custom photography, and hand-drawn graphic elements. Once the visual style was defined, we developed a new user-friendly website, implemented a graphic search engine marketing campaign, created a Sabot Journal for new students, scheduled a social media plan, and updated general collateral including an admissions brochure, registration calendar, and print advertisements. Sabot’s staff was also trained in the content management system, WordPress, and can now update the site’s content as needed.
The client is very excited about their new brand and the launch of their website. Since the website went live, they have reached max capacity in their pre-school and the lower school classrooms.
