LeafSpring School offers services for early education and school age recreation. They are all about teaching children through play and providing a resource that promotes success in each of the children who attend. They are passionate, innovative, and focus on all aspects of a child’s growth and development.
When LeafSpring School first started out, they were one of the only early education programs on the market that offered daily curriculum, after school programs, and summer camps. However, in recent years the market has become flooded with early education programs, many of which adopted similar branding as Rainbow Station. LeafSpring School wanted to not only separate themselves from the pack, but also create a brand that reflected their innovative approach and learning through play philosophy.
Balancing the professional structure of LeafSpring School and the learning through play philosophy, we developed a new visual style for the country-wide program. The new brand uses custom photography that focuses on the children and teachers of LeafSpring School — all of which tell a story about their excitement for the program. In addition to the imagery, we implemented new brand colors that were both professional and youthful — a similar balance was struck in the new logo. With these intentional design elements added to all of their collateral, LeafSpring School now has a brand that is own able and reflective of their unique approach. Communication platforms including the website, email newsletters, print ads, school building signage, new student and prospective student inquiry packets, bus wraps, and more were updated by our team. Using WordPress as their content management system, each franchise/school can update their portion of the website as needed and with ease.
We are still analyzing the growth associated with this recently implemented brand update (launched publicly January 2018). However, we have been able to measure the new perceptions of the brand: LeafSpring School corporate staff, franchise owners, teachers, students, and community members have all complimented the new representation of the brand, raving that it feels more true to the philosophies offered by the early education and school-age recreation programs.